to Stay Flexible Do Away with Your Superstitions
you probably have guessed by now, one of my favorite writers is Seth Godin
whose monthly column in the magazine Fast Company always makes
me think, because of the interesting spin he puts on regular topics.
the July issue, he spoke of superstitions. A superstition is
"a compulsion to take an action that has no influence on the desired
outcome." Godin writes, "There's plenty we do - plenty we've
always done - that has nothing to do with what actually works. But once
we've made up our minds we don't want to change our behavior, regardless
of how much data we see to support a new and better alternative.It's
easier to be superstitious "
more I thought about what Godin is saying, the more I realized
that in this tricky and, sometimes, disappointing economy, it is important
for free agents, independent professionals and freelancers to do away
with their superstitions by becoming more flexible (and I am not speaking
here of physical flexibility even though that is also a good thing). In
this article I am going to share my "take" on change and flexibility
by doing away with superstitions.
examine our modus operandi. If you have more and better business than
you can even handle, you can probably skip this whole article. Your procedures
and approaches are working the way they should be. But, if you feel that
you can handle and also deserve more work, then I suggest it is time to
examine what your beliefs and superstitions are. What actions that used
to work are no longer working for you and your business? What marketing
tools - like direct mail and cold calling - are now a waste of time and
money? What would work better? How about an e-newsletter? An article in
a magazine or on the Internet? A free workshop given to potential clients?
Is there some action you have taken in the past that didn't work then,
yet may work now? It may be time to try again. Times have changed.
time to re-examine and upgrade our talents and skills? There was a
time when having an MBA seemed to be all one needed to be hired and rise
to the top of the pack. Now, the people I know who do have that coveted
MBA sound a bit disillusioned. It is not enough anymore. What we have
today in the way of college credits and degrees are still important, but
potential clients are more interested in the addition of excellent communication
skills that include presenting, writing and interaction with others. Information
Technology (IT) experts can no longer rely only on their technical expertise
for results and Certifications. They must now learn how to speak, to network,
to market and to sell.
are many ways to start changing and growing:
Internationalgroup. This incredibly helpful organization
offers a platform (usually weekly) where those who wish to improve their
speaking skills meet, practice and receive positive help and feedback
from others in the group.
the Internet and sign up for e-newsletters that appear to be helpful.
I can barely believe all of the opportunities that abound on the Internet
in the way of receiving and sharing helpful information on marketing.
Of course, one of my all-time favorites is Robert Middleton HERE.
His weekly newsletter is the one that I read word-for-word and his Marketing
Manual is worth gold. If you purchase it, you become a member of the
InfoGuru yahoo group where we interact daily with other InfoGurus from
all over the world. By helping each other, we have formed a marketing
up for free teleseminars. Many from the Internet community are now
offering free teleseminars. All this will cost you is the time and the
phone bill for the time involved (the calls are billed to you). Most
last for an hour to an hour and a half. I have learned so many new techniques
through the generous sharing of ideas and methods that I have revised
my whole marketing plan.
the ways you use or don't use your computer. Are there programs
that aren't really helping you and your career any longer? What financial
program do you use? What contact management program? Are you wasting
a great deal of time on meaningless e-mail? Do you need to add to and/or
upgrade your skills? Would this help you find more lucrative and satisfying
some new classes. There are classes on the Internet - some free
and some quite reasonably priced. There are also continuing education
offerings at local schools and colleges.
networking with a new group of people. This is one way to not only
improve your communication and people skills, but also a way to find
out about other opportunities and good organizations to join.
to do some job in your organization where you will either use your strengths
and/or learn some new skills. You will also find that the contacts
you make here will be invaluable to your career.
there is the one superstition that I believe and continues to work for
me. By being honest, willing to work hard and long, living and working
with a sense of urgency, and always doing my best and more than my clients
expect, I will always have lots of work - and I do. Let me know how you
are doing. I love to receive your FEEDBACK!
A brand new FREE eclectic e-newsletter, Career Success Planning, is on the way. I will be contacting former sbscribers to Portfolio Potpourri and all who have taken the Portfolio Career Self Test to subscribe to the new FREE e-newsletter. Use the form below to sign up!
When I started doing the research for this book, I knew that my own experience as a Portfolio Careerist (having more than one career at the same time) wasn’t going to be enough.
After all, those of us who love and maintain Portfolio Careers also love the variety and thrive on doing things our own way. So, I put out a call to those I knew have or have had Portfolio Careers and would be willing to answer a series of questions.
Thirteen Portfolio Careerists answered my call, so you will get the full story
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