Marketing That Works . . . And That Makes Sense, Too!
By Chris King

I believe that if we asked 100 free agents, independent professionals and freelancers what the one area of being self-employed is the most difficult and most disliked, we would find that 95% would answer, "Marketing." And yet, we all know that it is one of the most important and necessary tasks of an entrepreneur - if we want to survive, that is.

To my delight, more than four years ago I discovered Robert Middleton and his "Action Plan Marketing." I started by signing up for his weekly e-newsletter, "More Clients" - the one that I still read today word-for-word. Then I purchased his incredible Info Guru Marketing Manual, followed by tapes and teleseminars. Along with the manual, you automatically become a member of the lively on-line forum for Info Gurus. Without a doubt, I feel that by following what I have learned from Robert and others on the tapes and in the forum, I have increased my business more than four-fold. I also feel that I would be remiss if I didn't share what is available in Robert's fine manual. So, this article will be a description of what you will gain by hooking up with Robert Middleton and Action Plan Marketing - yes, I will be shamelessly promoting him and what he offers.

I have mentioned Action Plan Marketing in other articles, but feel it is time to let you know what is included in Robert Middleton's intensive manual. I will guarantee if you take my advice and purchase it, you will never look back. Robert not only uncovers the secrets of successful marketing, but also makes it actually fun and not intimidating.

Here are the chapters you will find in the Manual:

  • Chapter 1 - InfoGuru Marketing. How to position yourself as an InfoGuru (someone who sells solutions, not commodities, processes or simply information), and how to leverage what you know to attract all the clients you can handle.
  • Chapter 2 - The 5Ps of Service Business Marketing. How to create a marketing plan that actually works by understanding the 5 main components of InfoGuru marketing.
  • Chapter 3 - Your Core Marketing Message. How to develop a marketing message that gets attention, interest and positive response from your prospective clients.
  • Chapter 4 - Zeroing in on Your Target Market. How to focus with laser-like precision on your ideal prospects, and how to deliver your marketing message to them so that they respond.
  • Chapter 5 - Packaging Your Services - Verbally. How to turn your core marketing message into a verbal "Audio Logo" that gets immediate attention, interest and response from prospects.
  • Chapter 6 - Packaging Your Services - In Writing. How to turn your core marketing message into marketing materials that get your prospects to call you, ready to work with you.
  • Chapter 7 - Creating an InfoGuru Web Site. How to develop a web site that draws clients like a magnet, and what you must put on your site to get visitors to respond to you.
  • Chapter 8 - Promoting Your Web Site. How to attract thousands of qualified prospects who are interested in learning more about your business to your web site.
  • Chapter 9 - Generating Referrals. How to leverage the business relationships you already have into a constant stream of referrals to new qualified prospects.
  • Chapter 10 - Networking Strategies. How to multiply your influence, credibility and trust with the kind of people who willingly refer new business to you.
  • Chapter 11 - Topics and Titles for Talks and Articles. How to come up with topics and titles for talks and articles that result in attracting attendees and readers who are qualified prospects.
  • Chapter 12 - Promoting Yourself with Talks and Articles. How to leverage what you know into visibility and credibility by becoming the acknowledged expert or InfoGuru in your field.
  • Chapter 13 - Keep-in-Touch Marketing. How to make sure people never forget you once you've made an initial contact, and how to generate ongoing business and referrals from your list.
  • Chapter 14 - E-mail and eZine Marketing. How to harness the power of the Internet to implement the most powerful and cost-effective keep-in-touch strategy ever invented.
  • Chapter 15 - Writing Motivational Copy. How to get people to take action through the written word - getting people to pick up the phone, inquire about and buy your services.
  • Chapter 16 - Direct Outreach Marketing. How to connect with prospects who are unlikely to call you, and do it in a way that gets no resistance and no rejection.
  • Chapter 17 - Professional Services Selling Process. How to manage the sales process from beginning to end with authenticity so that selling literally becomes transparent and stress-free.
  • Chapter 18 - Making More Appointments with Qualified Prospects. How to turn calls from prospects into appointments with qualified buyers, ready to explore how you can help them with your services.
  • Chapter 19 - Negotiating and Closing the Sale. How to negotiate difficult sales situations, overcome objections, deal only with serious buyers and close without pressure.
  • Chapter 20 - Pricing Your Services. How to price your services so that you are finally paid what you're worth and get compensated by the solutions you provide, not the time you put in.
  • Chapter 21 - The Perfect Proposal. How to develop a proposal that not only helps close more business but also can be done in an hour or less and be written on just two pages.
  • Chapter 22 - Performance - The Ultimate Key to Marketing. How to outperform your competitors so that you become the provider of choice, and how to turn your clients into raving fans of your service.
  • Chapter 23 - Putting Your Marketing into Action. How to overcome the many obstacles to putting your marketing into action and start implementing your InfoGuru Marketing strategy.

I hope I have whet your appetite, and that you will at least sign up for Robert's e-newsletter. If you are interested in finding out more, click HERE. You will be glad you did!


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Contact Chris King at:
or at: 36250 Lakeshore Blvd.
Eastlake, Ohio 44095

Phone: (440) 918-1313




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