PR Challenge Getting
people interested in what you are doing can prove challenging, even for
the most PR-savvy company. A quick and effective way to reach your community
or clients is through the media. Often people struggle to attract media
attention because they fail to do their homework before they dial the
to increase your chances of media attention is to use a "story
bank." This simple tool can save you time, get you on the front
foot with media inquiries and take the anguish out of pitching a message
to journalists and editors.
Your Stories Think
of a story bank as being like a bank account where you deposit and store valuable
business information that can bring your message alive.
into the story bank can be newsworthy and compelling
A story of
someone using your product or service in interesting or unusual ways.
individual who gives a human face to what you want to say.
such as international, national or local statistics.
or quote from an expert, celebrity or other authority figure.
of a report that shows future trends.
of someone who can talk about an issue.
make a withdrawal by packaging up this information and providing it
to a journalist so they can quickly see the value of your offer.
the Media Using
a story bank makes talking to the media a simple three-step process.
assemble information in your story bank and summarize each story
into two or three paragraphs.
call a suitable media outlet and present an outline of a story.
if they like your idea, you email supporting material within a matter
Your Account? You
probably already have stories and snippets of information that would
interest the media. Perhaps you have not documented them because
until now you lacked a system for storing them.
collecting all that material together into your story bank. Then
keep an eye out for new material so you can watch your story bank
grow. Just as adding money regularly to your bank account increases
your financial confidence, regularly adding material to your story
bank increases your confidence to put a together a winning package
for a media prospect.
should a story bank look like? A simple table layout in Word
document format is a good way to begin to organize information so you
can record and retrieve it easily.
Costs and Saving Time
A story bank can make your dealings with the media much more productive and,
because it shows that you are well organized, it can boost your credibility
If you need
to hire a PR consultant, a story bank helps to keep costs down. It
saves time briefing the consultant and, if you can hand over a full
story bank, much of the preliminary groundwork for your next media
campaign is already done.
Crawshaw of Maine Street Marketing at www.mainestreet.com.au specializes
in reaching your clients and your community. Contact Maine Street
Marketing at email@example.com for
a free consultation on how to set up your story bank.
A brand new FREE eclectic e-newsletter, Career Success Planning, is on the way. I will be contacting former sbscribers to Portfolio Potpourri and all who have taken the Portfolio Career Self Test to subscribe to the new FREE e-newsletter. Use the form below to sign up!
When I started doing the research for this book, I knew that my own experience as a Portfolio Careerist (having more than one career at the same time) wasn’t going to be enough.
After all, those of us who love and maintain Portfolio Careers also love the variety and thrive on doing things our own way. So, I put out a call to those I knew have or have had Portfolio Careers and would be willing to answer a series of questions.
Thirteen Portfolio Careerists answered my call, so you will get the full story
site we hope you are not only learning how
to live a successful and rewarding freelance
life, but also having fun while here.
to be SHARP and
By developing your
own personal and professional STYLE,
you will live your life
on purpose - with
class, pleasure and success in every area. We have created a
Special Report, 125 Ways to Develop
Your Personal and Professional STYLE.
101 Best Freelance Careers
Make your own hours, make your own decisions, and make money
doing it ... with this cutting edge guide to trends, options,
and opportunities for freelancers.
Freelancing: The Complete Guide
In this up to the minute guide, writers, consultants, artists,
and all other types of freelancers will find the essential
information they need to set up and run a profitable, successful