Getting the Word Out by Creating Your Own E-Newsletter
by Chris King

It is amazing to me how few independent professionals, free agents and freelancers have ever sent out an E-Newsletter. Of the many marketing strategies I have tried and used, I can attest to the fact that my eclectic E-Newsletter, Portfolio Potpourri - which will soon reach its eighth anniversary - has brought me the most and best business.

Yes, it takes discipline, work, consistency, persistence and commitment.

But it is all worth it for the following top ten reasons:

  • A well-written e-newsletter about your business topic(s) will establish you as an expert.
  • It is a great way to build relationships. Remember, for someone to buy from you, or hire you, they must know, like and trust you. Created with that in mind, your e-newsletter will accomplish this.
  • An e-newsletter is a great way to keep in touch with prospective, new and current clients on a regular basis. It serves as a reminder that you are here for them when they need you and/or your product(s).
  • It is the most cost-effective way to direct market to customers. Warning note: my feeling is that it is OK to do some selling. Just don’t overdo it. I do receive one e-newsletter daily and love it because it is filled with rich and useful content. If I start getting obviously sales oriented e-mails (they don’t even qualify as e-newsletters) often, I will unsubscribe quickly.
  • An e-newsletter can give a reason or reasons for readers to return to your website and/or sites. I always feature clickable articles as an incentive.
  • It has been established and proven that the majority of people on the Internet are seeking information - enlightening, inspiring and thought provoking. So, by making sure that you are providing this in your e-newsletter, they will stick with you.
  • Through asking for and receiving feedback from your readers, you will get ideas for your upcoming issues and your website(s).
  • You will grow your distribution (mailing) list - important for future mailings and offers. The larger your list, the more chances for Joint Venture opportunities with other Internet marketers.
  • By creating and writing on a regular basis, you will get experience that will serve you well when you are adding content to info-products.
  • A regular, successful e-newsletter will not only provide confidence and self-esteem for you, it will also be FUN! Despite the work involved, I look forward to creating my e-newsletter, and always learn something new from doing it.

OK. By now I hope you are convinced of the benefits that accompany the creating and sending of your own e-newsletter. Following are some of the dos and don’ts:

  • Realize that there will be several decisions that you will need to make.
    1. How often will you send it? It is suggested that you send it at least once a month - longer in between and you run the risk of being forgotten. I started with every other week and have added a shorter bonus e-newsletter on the off-weeks. More work, but I feel that it has been worth it.
    2. Will it be plain text or HTML? After receiving a message from one of my readers who thought the plain text version was boring and non-creative, I now create an HTML version of the current issue, post it on my website and link to it for those who prefer the “designer” version. This way, I avoid the hassle of sending out an HTML e-newsletter and yet satisfy those subscribers who want a “designer” look.
    3. How long will it be? My eclectic e-newsletter covers several topics, so it is longer that a lot of other e-newsletters. My feeling here is that if the content is worthwhile, subscribers will read it. Some of the best e-newsletters I receive are long, but so loaded with great information I read them from beginning to end.
    4. How much selling should you include? I include very little, because if I can encourage readers to re-visit my website(s), I will have more chance to convert them to buyers. I feel that too many references to selling and sales items will result in turning readers off and sending them to unsubscribe.
    5. What should be included in the e-newsletter? Before I list what I include, let me mention by far the best resource I have found for help with creating e-newsletters. It is the manual, Boost Your Business with E-zines, by Alexandria Brown, the E-zine Queen. You will find about more about her by clicking HERE.
  • I include a description, title, date, volume and issue numbers, ISSN for credibility, subscribe and unsubscribe information, index, my complete mailing address and website addresses.
  • Let your personality shine through. Make your e-newsletter personal enough - but not sappy - so that your readers feel they know you and have a relationship with you.
  • Use some sort of incentive to spur visitors to your website to sign up. I give five or ten useful tips. Others use free reports or mini-e-courses.
  • Subscribe to a variety of e-newsletters to learn what works, what you like and don’t like, and you will have a considerable basis for how to proceed.

So, why don’t you get started right now! And, do let me know how it goes.

Hot News:

A brand new FREE eclectic e-newsletter, Career Success Planning, is on the way. I will be contacting former sbscribers to Portfolio Potpourri and all who have taken the Portfolio Career Self Test to subscribe to the new FREE e-newsletter. Use the form below to sign up!

Email Marketing by

We never sell names and/or e-mail addresses, and if you ever wish to "opt-out" that's not a problem.

Contact Chris King at:
or at: 36250 Lakeshore Blvd.
Eastlake, Ohio 44095

Phone: (440) 918-1313




Thirteen Portfolio Careerists answered my call, so you will get the full story

Click HERE for additional information.


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