the Word Out by Creating Your Own E-Newsletter by Chris King
is amazing to me how few independent professionals, free agents and freelancers
have ever sent out an E-Newsletter. Of the many marketing strategies I
have tried and used, I can attest to the fact that my eclectic E-Newsletter,
Portfolio Potpourri - which will soon reach its eighth anniversary
- has brought me the most and best business.
it takes discipline, work, consistency, persistence and commitment.
it is all worth it for the following top ten reasons:
well-written e-newsletter about your business topic(s) will
establish you as an expert.
It is a great way to build relationships. Remember,
for someone to buy from you, or hire you, they must know, like and trust
you. Created with that in mind, your e-newsletter will accomplish this.
An e-newsletter is a great way to keep in touch with
prospective, new and current clients on a regular basis. It serves as
a reminder that you are here for them when they need you and/or your
It is the most cost-effective way to direct market to customers.Warning note: my feeling is that it is OK to do some selling.
Just don’t overdo it. I do receive one e-newsletter daily and
love it because it is filled with rich and useful content. If I start
getting obviously sales oriented e-mails (they don’t even qualify
as e-newsletters) often, I will unsubscribe quickly.
An e-newsletter can give a reason or reasons for readers
to return to your website and/or sites. I always feature clickable articles
as an incentive.
It has been established and proven that the majority
of people on the Internet are seeking information - enlightening, inspiring
and thought provoking. So, by making sure that you are providing this
in your e-newsletter, they will stick with you.
Through asking for and receiving feedback from your readers,
you will get ideas for your upcoming issues and your website(s).
You will grow your distribution (mailing) list - important
for future mailings and offers. The larger your list, the more chances
for Joint Venture opportunities with other Internet marketers.
By creating and writing on a regular basis, you will
get experience that will serve you well when you are adding content
regular, successful e-newsletter will not only provide confidence and
self-esteem for you, it will also be FUN! Despite
the work involved, I look forward to creating my e-newsletter, and always
learn something new from doing it.
By now I hope you are convinced of the benefits that accompany
the creating and sending of your own e-newsletter. Following are
some of the dos and don’ts:
that there will be several decisions that you will need to
often will you send it? It is suggested that you send it
at least once a month - longer in between and you run the risk of
being forgotten. I started with every other week and have added
a shorter bonus e-newsletter on the off-weeks. More work, but I
feel that it has been worth it.
Will it be plain text or HTML? After receiving
a message from one of my readers who thought the plain text version
was boring and non-creative, I now create an HTML version of the
current issue, post it on my website and link to it for those who
prefer the “designer” version. This way, I avoid the
hassle of sending out an HTML e-newsletter and yet satisfy those
subscribers who want a “designer” look.
How long will it be? My eclectic e-newsletter covers
several topics, so it is longer that a lot of other e-newsletters.
My feeling here is that if the content is worthwhile, subscribers
will read it. Some of the best e-newsletters I receive are long,
but so loaded with great information I read them from beginning
How much selling should you include? I include
very little, because if I can encourage readers to re-visit my website(s),
I will have more chance to convert them to buyers. I feel that too
many references to selling and sales items will result in turning
readers off and sending them to unsubscribe.
What should be included in the e-newsletter?
Before I list what I include, let me mention by far the best resource
I have found for help with creating e-newsletters. It is the manual,
Boost Your Business with E-zines, by Alexandria Brown,
the E-zine Queen. You will find about more about her by clicking
include a description, title, date, volume and issue numbers,
ISSN for credibility, subscribe and unsubscribe information, index,
my complete mailing address and website addresses.
your personality shine through. Make your e-newsletter personal
enough - but not sappy - so that your readers feel they know you and
have a relationship with you.
some sort of incentive to spur visitors to your website to
sign up. I give five or ten useful tips. Others use free reports or
Subscribe to a variety of e-newsletters to learn what
works, what you like and don’t like, and you will have a considerable
basis for how to proceed.
why don’t you get started right now! And, do let me know
how it goes.
A brand new FREE eclectic e-newsletter, Career Success Planning, is on the way. I will be contacting former sbscribers to Portfolio Potpourri and all who have taken the Portfolio Career Self Test to subscribe to the new FREE e-newsletter. Use the form below to sign up!
When I started doing the research for this book, I knew that my own experience as a Portfolio Careerist (having more than one career at the same time) wasn’t going to be enough.
After all, those of us who love and maintain Portfolio Careers also love the variety and thrive on doing things our own way. So, I put out a call to those I knew have or have had Portfolio Careers and would be willing to answer a series of questions.
Thirteen Portfolio Careerists answered my call, so you will get the full story
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