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How to Speak with E's
by Sandra Schrift

Be a speaker of influence — not control or guilt. With the privilege of the platform, comes the awesome responsibility of motivating and influencing your audience to feel/think/act differently. Be a Speaker of E's.

Educate — provide your audience with extensive information on your topic. This will empower attendees to feel competent and knowledgeable. Support your points with stories. Adults delineate their thoughts visually.

Entertain — give them the facts laced with a good dose of humor. Adults learn better when they are lightening up! Here's the place for some magic tricks, handwriting analysis or a song.

Experience — get the audience involved. When they interact they "get it" better and retain it longer. Group exercises, simple questions and answers, role plays.

Enthusiasm — vary your tone of voice, smile often, show passion for your subject matter. Make your body language reflect your comments.

Example — Be the speaker/person who motivates the audience to admire and respect you. You have succeeded when people say, "I want to be like him/her."

Encourage — Be supportive to your audience - believe in them. Say, " I did it...and so can you."

Excellence — Hold yourself accountable for excellence. And then help your audience be accountable and live up to their potential. Speakers need to give audiences what they need, not what they want.


To deliver a speech with ease:

  • Move when you are telling funny stories.
  • Stand still when delivering drama.
  • Keep your punch line for the end of your speech.

Take your passion with you everywhere you go and that will put money in your pocket!

Speakers are generally perceived as follows:

  • 7% by your words
  • 38% by your voice, pitch, volume
  • 55% by your body language (speaks louder than words)

Reprinted by permission and written by Coach Sandra Schrift — a career telecoach to emerging and experienced speakers who want to get to the next level in their profession. Visit her on the web at: to learn more about her Speakers University teleclasses. And, be sure to sign up for her great newsletter — Monday Morning Mindfulness!

Phone: 619-688-9467 or email

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