Apple Music has announced the latest featured artist for its ‘Up Next’ artist development program in Nigeria, Afrobeats singer-songwriter, Majeeed (real name Ekeh Chiaka Joseph).
“My music is an expression of my reality and my experiences on many topics that are not sufficiently addressed. Being Up Next on Apple Music was a dream come true and gave me the zeal and the opportunity to go even further because now I know a lot of people are listening and tuning into my story,” he said. he told Apple Music.
Majeeed’s sound is rooted in Afrobeats and speaks candidly about the realities of everyday life, meant to motivate, inspire and heal. Having established himself as a prolific songwriter, working with acclaimed artists like Tiwa Savage, Seyi Shay and Zuchu, Majeeed independently released his breakthrough single “TIME” (2021) to great acclaim.
His debut EP, Bitter Sweet (2022), released via Dream Empire Music and available to stream on Apple Music, is a six-track exploration of a toxic relationship that relays universal themes of disconnection and misunderstandings, driven by the former dancefloor-rooted single “Yawa No Dey End”.
As a new ‘Up Next’ act to be spotlighted in Nigeria, Majeeed will be featured in Apple Music’s Up Next playlist in Nigeria. The curated “Up Next” playlist features a vibrant class of new and emerging artists, carefully selected by Apple Music publishers around the world. The playlist is genre-neutral and represents a roster of artists that our global editors are passionate about and eager to expose to a wider audience.
Majeeed joins Khaid, Ninety, Young Jonn, TI Blaze, Browny Pondis, Ajebo Hustlers, Jaido P, Wavy The Creator and SGaWD as the growing Apple Music stable of Up Next Artists from Nigeria.
The extensive global roster of former “Up Next” talent includes Grammy-nominated and critically acclaimed talents like 6lack, Daniel Caesar, HER, Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr. Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck , Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Giveon, beabadoobee, Arlo Parks, Tate McRae, Foushee and Tems.
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