Completing the Circuit: Fall to Winter – Partnership Season Brought Many Holiday Blessings | National Associated Press


FLINT, Michigan, March 2, 2022 (SEND2PRESS NEWSWIRE) — Jonathan McKay, better known to his social audience as RoarJMcKay, founder of Keeping Tabs Media, dedicates this winter’s accomplishments to his grandmother through COVID recovery -19 and daughter Kali McKay as she celebrates her first birthday. Being a strong influence throughout childhood, her grandmother instilled strong beliefs in literacy, math, and fashion. As a highly skilled seamstress in Flint, Michigan, Lucille McKay showed Jonathan her first sewing machines, designs, and designs.

Project Thanksgiving with RPSA x McDonald’s

On November 23, 2021, the local campaign began with a volunteer service project helping McKay’s childhood elementary school, Richfield Public School Academy in Flint Michigan, partnered with Richfield Rd. McDonald’s in a drive-through program. by Thanksgiving Giveaway.

Flint has the highest poverty rate in Michigan, with its East Side population having a poverty rate of 50%, 39% higher than the national average. So McKay partnered with members of the local community to unload multiple semi-trucks of food and beverages for families in the school district and surrounding areas serving more than 100 homes within hours.

Cruz Style Blanket

Jonathan collaborated in early October with Fir3fly Photography, featured in Moevir Magazine, First Magazine, Edith Magazine and many more.

This marked the launch of the RoarJMcKay influencer clothing line. The start-up spawned a multi-page placement in Los Angeles, California-based MÉNCRUZE magazine.

MÉNCRUZE Magazine, owned by STYLÉCRUZE Magazine, is the top Google search result for USA Fashion Magazine keywords, featuring pieces from exclusive brands such as Giorgio Armani Button-Up (Milan, Italy), Daniel D’Artiste Transitions World Denim (Los Angeles, CA, USA) and GLD Shop Intl. Jewelry. The magazine featured McKay in its Halloween edition with a self-selected style wardrobe.

At Bandy Dental’s state-of-the-art offices in Holly, MI, McKay opens up about feelings of being back in the Flint-Metro area, saying, “Grateful doesn’t even describe it, and blessed couldn’t even be half. I want all the kids on the East Side of Flint to know that anything is possible and you can manifest your energy to achieve anything you believe in!

STIIIZY cooperation

Keeping Tabs and RoarJMcKay began an influencer marketing partnership with STIIIZY Los Angeles after his October appearance at an exclusive VIP event in Detroit, MI on September 30. Hosted at the Detroit Blue Club, Detroit native Tee Grizzly gave a headlining performance.

Since being diagnosed with cancer after the historic Flint Water crisis in 2014, McKay has been prescribed cannabis by medical providers at the University of Michigan in Ann Arbor.

Additionally, McKay used its media platforms to promote STIIIZY’s latest release, the White Raspberry OG Pod, released on December 3, offered in half-gram and full-gram cartridges. As a result, McKay was offered a 3-month extension to the arrangement, succeeding the original one-month deal.

RoarJMcKay sees this as a blessed opportunity to ensure that the legacy of close friend Brandon Scales lives on through multimedia expression. Vogue magazine released Scales as a 2020 model. Friends and family often referred to Scales as “Steezy”, making the brand phonetics very personal to McKay.

Fein Lives Matter

RoarJMcKay has launched a promotional campaign highlighting artist Flint Rio Da Yung OG’s Fein Lives Matter project. Since his five-year prison sentence, Fien’s mixtape Lives Matter was Rio’s first release on December 9, 2021.

McKay began wearing the Fien Lives Matter clothing line, flaunting the Black FLM Hoodie and Free Rio Varsity Jacket at events, on social media, and in the Flint community.

The Free the Ghetto campaign aims to shine a light on those who are making a positive difference in the community.



Jack Mudd contacted RoarJMcKay for a paid promotion campaign for Soundstripe Inc.

Mudd is currently the drummer for the Teen Choice Award-winning band, Emblem3 and has previously opened for major country artists like Kane Brown, Thomas Rhett and Dierks Bentley, as well as a worldwide performance on the Today Show.

Soundstripe is a subscription-based royalty-free music library for video creators. If you post videos online, you need a license to protect yourself from copyright strikes, takedowns, or worse. Traditionally, obtaining this type of license, called a synchronization license, can be complex and expensive. Instead, Soundstripe offers access to thousands of label-quality songs for just $12.50/month.

Every time you download music from Soundstripe, you get a license that legally protects your work forever, even if you cancel. There are no complicated contracts, no limits on where you are allowed to publish, simple licensing and great music.

Signal Boost

McKay concluded its Winter 2021 campaigns by partnering with Luma Pictures of Los Angeles, Calif., and Flint’s Shop Floor Theater Company. On December 9, Flint’s Capitol Theater hosted the Signal Boost contest and concert in downtown Flint. The competition for emerging artists focused on expressing their vision for a better future through music and poetry.

McKay was instrumental in connecting the event with local businesses to raise awareness of the opportunity on the East Side of Flint. During this campaign, McKay directly partnered with community favorites such as, but not limited to, The Kearsley Corner, Vehicle City Social and Luigi’s Pizzeria.

The Signal Boost judging panel included Tia Scott, Flintside editor; Helluva, a Detroit-based producer; Kiaira May, acting executive director of the Downtown Development Authority; and Charles Winfrey, Genesee County District 2 Commissioner. They all gave advice to young performers.

Mama Sol and Tha NUTS, Jon Connor and Charity – music industry pioneers and Michigan natives – delivered standout performances that wowed the audience.

With prizes totaling more than $5,000 for the five finalists, Signal Boost announced during the contest that it would also match donations to the five nonprofits each finalist represented.

To come up

Keeping Tabs is gaining momentum in the spring of 2022, being offered the opportunity to enter the InfluenceMe TV qualifying contest. The competition will raise awareness and raise funds for the JED Foundation.

Six episodes of the TV series will be filmed featuring 20 influencers competing to create the best content through their storytelling and creativity on their social platforms.

The final episode will be filmed in a beautiful destination in Europe and the winner will take home their winning title as well as a cash prize of $100,000.

The Sound Gallery will provide a platform for RoarJMcKay at The South by Southwest (SXSW) film and music festival (March 17-20).

Artist interviews and biographical placements will be published on Hip Hop Since 1987, This is 50 and A Day in LA after the event.

McKay will push the Autoworld brand narrative into new markets. The Autoworld brand can be accessed through their Shop Autoworld website.

The Flint Side newspaper will also feature an article from an interview given by Xzavier V. Simon this month.


Starting spring 2022, McKay will be accepting reservations and brand partnerships.

Contact by phone:

(810) 874-3756

Email: [email protected]

For brand partnerships and all inquiries regarding influencer marketing, entertainment or collaborations with other artists: [email protected]


VIDEO (YouTube):

PHOTO link for media:

Caption: Jonathan McKay, better known to his social audience as RoarJMcKay, founder of Keeping Tabs Media; Marinequa, 2021.

NEWS SOURCE: Keep an eye on the media

This press release has been issued on behalf of the source of the information (Keeping Tabs Media) which is solely responsible for its accuracy, by Send2Press® Newswire. The information is believed to be accurate but not guaranteed. Story ID: 79494 APDF-R8.5

© 2022 Send2Press®, a press release and electronic marketing service of NEOTROPE®, California, USA.

To view the original version, visit: vacation/

Disclaimer: The content of this press release was not created by The Associated Press (AP).


Comments are closed.