LOS ANGELES (AP) — HER won top music awards at the Oscars and Grammy Awards last year, but those supreme accolades were just a precursor to the singer-songwriter’s next moves.
R&B star enters the Grammys again as one of the main nominees, she is the new global ambassador for L’Oréal Paris, she was recently honored at Billboard’s Women in Music event and she will begin filming the musical “The Color Purple” this month in Georgia. She will embark on her Back of My Mind 19-city tour in early April while separately joining Coldplay for their world tour as a supporting cast later this month.
Plus, HER is always in his place in the studio recording new music. It may seem like a very heavy workload, but the singer says she’s ready to bear the brunt.
“I take up a lot of space. I take a lot with me. I’m supposed to,” said HER, whose protest anthem “I Can’t Breathe” won a Grammy for Song of the Year in 2021. The same year, she won Best Original Song for the soulful “Fight for You”. from the soundtrack to “Judas and the Black Messiah” at the Oscars. She co-wrote both songs.
“At first I wanted to talk about music and not necessarily about who I am and what I look like,” she continued. “I am a musician first and foremost. Now I show up organically and talk about certain things and I’m just me. I want people to feel my presence, whether in the music industry or in the world.
Upcoming HER tours and the Grammys provide that platform. She will perform for the first time in her career at a stadium in her first appearance on Coldplay’s tour on March 25 in Monterrey, Mexico. Other touring cities with huge stadiums include Paris, Los Angeles, London, Dallas and Frankfurt, Germany.
The four-time Grammy winner said she found inspiration to perform in stadiums – where she ‘wants the drums to really hit’ – after watching Kanye West and Drake’s benefit concert at the LA Memorial Coliseum at the end of last year.
“It inspired me to go to rehearsal and tweak everything, come up with some really great arrangements and make it an experience,” she said. “The sound is different in an arena and even in a theater than in a stadium. I want to make sure I fill in the space. That’s the challenge, but also the fun part.
HER kicks off their tour in Los Angeles on April 5, just two days after the Grammys, where they are up for eight nominations, including album and song of the year. The two tours will run in conjunction, but she says the stadium shows with Coldplay are “really spread out” in terms of location and date, while her tour hits some of those same national cities and other markets as well.
HER said the tour will be an opportunity to showcase her evolution as a music maker and woman.
“It’s my growth as a musician, but also as a person,” she said. “I think it’s special. It’s something special for me and I hope people will join me and continue to be on the road with me.
After working with HER, producer Hit-Boy said he looked forward to the singer’s tour and other projects calling her a “different breed”.
“She’s an artist and a musician,” said Hit-Boy, who produced “Trauma,” a song from HER’s Grammy-nominated debut studio album “Back of My Mind.” “She separates herself from a lot of others as a musician. She understands when you play her certain chords and exactly what they are, exactly what to put on them.
Alongside the tour, HER will venture into the world of film for the Oprah Winfrey-produced musical ‘The Color Purple’ – a project she says will give “people something they haven’t seen before.” me”. This will be her acting debut alongside a star-studded cast that includes Fantasia, Colman Domingo, Taraji P. Henson, Danielle Brooks and Halle Bailey.
HER called it an honor to be the global ambassador for L’Oréal. She said she uses the platform to empower young girls and women of color, just like the singer, who is Filipino and black.
“Growing up, I didn’t see a lot of people like me,” she said. “I know there are so many young women who think ‘I can do that too’ and feel beautiful. They experiment with lipstick or a hair product. It’s really about being yourself and to be authentic to yourself and express yourself. I can’t even believe I’m capable of having that impact. It’s still kind of surreal to me when young girls say “I want to be like HER” . She plays guitar. I want to play there too.'”
With everything on her plate, she still wants to make recording new music a priority in hopes of working with “a lot of artists that I look up to”. She collaborated with Saweetie – who is also Filipino and black – for the recently released radio single “Closer”.
“It’s such a fun song. It’s something you wouldn’t necessarily expect from me and her,” HER said. “I try to do studio work. You will definitely hear me from time to time, releasing music here and there. I try to integrate it.