Kindness campaign teaches songwriting, social and emotional learning through kind new music


We have been through some things in the last 18 months. How do you deal with all of this?

Write a song.

This is the concept behind the Austin Kindness Campaign’s new Kind Music program, which brings social and emotional learning to children in the classroom.

Kind Music mixes “a beginner-friendly songwriting platform” and “an emotional health journey” for everyone, says Andra Liemandt, who founded the Kindness Campaign in 2015 and is part of the group of Austin, The Mrs.

“It gave me so much,” she says of the music. “Why not let others experience it? ”

A family, organization, business, class, or individual can register for a one-hour session on In this session, they receive an introduction to songwriting as well as a lesson on how to turn their emotions into song lyrics. With the frontman of Kind Music, they find a band name and write a song. The song is then recorded and hosted on Spotify.

The base price is $ 500 and you can add things like recording sessions and music videos. Each song created will be unique, says Liemandt, because it is the participants’ lyrics in a musical genre that they love.

“We never want to recreate the same thing over and over again,” she says. “We make sure they get something special.”

There are discounts for nonprofits, and Liemandt hopes businesses and individuals will offer sessions to schools.

All funds raised are used to fund Kind campaign programs in schools.

So far, Kind Music has hosted sessions with the National Charity League, All ATX Leadership, and the Austin Police Department Children’s Summer Camp.

Origin story:How Austin Nonprofit Started The Kindness Campaign

Andra Liemandt started The Kindness Campaign after a friend's child died from bullying.  Now she has started Kind Music to teach socio-emotional learning and songwriting while giving musicians work.

In creating Kind Music, Liemandt was thinking both of the emotional healing she achieved through music and of the need to help keep local musicians employed when they were unable to tour or perform in places. clubs regularly or not at all during the COVID-19 pandemic.

“Anything I can do for artists, I want to do it,” she says.

Kind Music allows artists to land a paid gig to help create and then record a song, she says.

Singer Nakia was on Kind Music's test program with All ATX Leadership.  It now helps to record songs for Kind Music.

Liemandt noticed a few patterns in songwriting with groups of adults versus groups of children. Children hold back at first. Often there has been a lot of trauma in their life and they get emotional, she says.

“This is the first time someone has asked them to think about how to decompress emotions in this way,” she says.

Once they open the door and tap into their emotions, “they’re all in it and they’re excited,” she says. They go on stage to sing and want to go into the studio and record.

Adults are much more diligent in writing the song and they don’t hold back, but when it’s time for someone to sing it, “nobody puts their hand up,” Liemandt says.

The groups leave with a little more ease in drawing on their emotions. “Songwriting is very addicting,” she says, but Kind Music goes above and beyond and talks about emotional health and why that is important.

She sees this program as a way for families or teachers to teach this lesson.

Saul Paul is one of the musicians in Austin who could teach you how to write a song and then play to the song you wrote through Kind Music.

“Some students have suffered a lot in the past year, and they hadn’t been asked for a long time about their family and siblings and why they felt the way they felt,” Liemandt says of Kind moment. Music. . “This is an important time for them to open up and free themselves, and for them to be free to do so.”

More comes from the Kindness campaign, which already had a big year with the launch of Kind Music and Kind Mural at Amy’s Ice Creams store on South Congress Avenue.

Kindness in a fresco:What does kindness mean to you? How your ideas could be painted on a mural in Austin

The program is developing an online game for children called Kind House. It’s a treehouse that children play in, with rooms for musical art, for example. The Kind House can be used by schools for children with behavioral problems. It has a reward system for making good choices and helps find ways to feel good about yourself and solve tough problems.

Inside the Kind fresco:Kindness campaign turns Amy’s Ice Creams on South Congress into a fresco of kindness

The Kindness campaign is also working on an app called Kind Gym to create social and emotional learning for college level athletes. They are working on a pilot project for this with the University of Texas basketball team.

“Everything we do, we infuse the arts in one way or another,” says Liemandt. “Art is a great place to put things together, to help each other flourish, grow and learn. It’s fun.”

Learn more about Kind Music

Details of the program at


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