Latin Recording Academy Announces First-Ever Latin Grammy Awards NFT Collection

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Organization partners with OneOf for digital collectibles

The Recording Academy has partnered with OneOf for an exclusive three-year deal to celebrate the Latin Grammy Awards. OneOf will host the first-ever Latin Grammy Awards-related NFT collection with a series of drops that celebrate Latin music. NFT’s first collection will debut throughout October 2022, with more details to follow in the coming weeks.

“Latin Recording Academy is committed to exploring new and innovative ways to celebrate excellence in Latin music and connect music to other art forms in our culture, including visual and digital arts,” shares Manuel Abud, CEO of The Latin Recording Academy. “With OneOf, we’re giving fans the opportunity to own a piece of the Latin Grammys.”

“OneOf is honored to partner with the Latin Recording Academy to host the first-ever Latin GRAMMYs NFTs,” said Adam Fell, OneOf Co-Founder and President of Quincy Jones Productions. “The Annual Latin Grammy Awards are the most important night of the year for Latin music, and this partnership will bring fans closer to the ceremony than ever before.”

Last fall, OneOf partnered with the Recording Academy to host its first-ever NFT collection to commemorate the 64th Annual Grammy Awards, as well as the upcoming 65th and 66th Annual Grammy Awards.

The 23rd Annual Latin Grammy Awards will return to Las Vegas at the Michelob ULTRA Arena at Mandalay Bay Resort and Casino on Thursday, November 17. The three-hour TV show, produced by TelevisaUnivision, the world’s leading Spanish-language media and content company, will air live on the Univision Network beginning at 8 p.m. ET/PT, preceded by a pre-show of one hour from 7 p.m. ET/PT.

Bad Bunny leads with ten nominations while Rosalia follows with eight with Christina Aguilera and Tainy with seven each.

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