Exclusive collaboration to present fall and holiday t-shirts inspired by the lyrics of Alaina’s songs and love puns and sassy phrases
DULUTH, Minn., August 25, 2022 /PRNewswire/ — Today, Mauritius’s leading women’s fashion retailer announced an exclusive collection of t-shirts featuring its first-ever Celebrity Brand Ambassador and multi-platinum country music artist Lauren Alaina, available for purchase starting today, in its stores and online at maurices.com.
The upcoming collection is the first fashion collaboration for Lauren Alaina, who co-designed the collection, and will showcase styles for the upcoming fall and holiday seasons. The fall t-shirt collection will include shirts featuring puns and lyrics made famous by Alaina.
Known for its fun, friendly service and trusted stylists, Maurices delivers a warm and welcoming experience across its 900 stores and is driven by a larger goal to make a positive difference in the lives of the women who are at the heart of its hometowns. . Offering versatile and affordable styles, Maurices is a destination for denim, knit tops, loungewear, underwear, swimwear and accessories.
“Lauren has been a great partner and brand ambassador, and we had a lot of fun collaborating on this collection of t-shirts,” said Laura Siger, Marketing Director. “She had lots of great ideas and we brought in consumer insights to guide our final designs. We’re thrilled to see the response from her biggest fans and our loyal customers.”
Lauren Alaina was announced as Maurices brand ambassador earlier this year for a one-year partnership. As the Official Presenting Sponsor of its 2022 Top of the World Tour Presented by Maurices, the brand and Lauren Alaina celebrated their hometown heroes in cities across the country with unique moments in select cities thanks to the Maurices contest.” Hometown Heroes”. This summer, Lauren Alaina and Maurices also offered each participant Nashville, TN country music event signing a free pair of Maurices jeans.
“I’m a good pair of jeans and a Southern-type t-shirt at heart,” says Lauren Alaina. “I love laid-back comfort with a touch of fashion, which is why I’m so excited to launch my first-ever exclusive t-shirt collection with Maurices for the upcoming fall and holiday seasons! This collaboration with Maurices m allowed me to express myself in a whole new way for my fans. The designs accurately reflect my personality and my love for sassy puns. Be sure to shop the collection just in time for fall!”
The collection will grow with two additional tees for the holiday season, including sassy phrases.
To shop the Lauren Alaina x Maurices t-shirt collection, visit www.maurices.com/laurenalaina.
Maurices is a leading women’s fashion brand offering size-inclusive clothing that celebrates wellness fashion for real life.™. Offering versatile and affordable styles that take her from day to night, Maurices is a destination for denim, knit tops, loungewear, underwear and accessories, as well as dressy collections. Known for its fun, friendly service and trusted stylists, Maurices provides a warm welcome experience in stores and is driven by its primary goal of making a positive difference in the lives of women who are at the heart of its hometowns. Maurices operates 900 stores in hometowns across the United States and Canada and offers even more to love at maurices.com with additional categories, sizes and colors.
For more information, please visit maurices.com. Connect with Mauritius on Facebook, instagram, ICT Tac and LinkedIn.
About Lauren Alaina
grand Ole Opry multi-platinum member and singer-songwriter Lauren Alaina has earned three No. 1 hit singles in just under three years with her hit “Road Less Traveled” (2017), the now 7x Platinum “What Ifs” (2018 ) with her childhood friend and superstar Kane Brown (his first career number 1), and “A beer(2020) with friend and rising star HARDY (also her first career No. 1). Alaina and her platinum friend/artist Big Loud Chris Lane just released a duet “Dancin’ In The Moonlight”. His debut album No. 1 Well seated on top of the world, which includes his single “Getting Over Him” featuring Jon Pardi, as well as its recently RIAA-certified “Getting Good” gold sale. Alaina, a best-selling and first-time author, has published her inspirational book, Getting good at being yourself: learning to love who God made you to be in December and was the #1 New release on two of Amazon’s sales charts in its first week of release.
The Georgia native, who American songwriter calls “a vibrant force of positivity in the world”, starred in his first Hallmark Channel Movie “Roadhouse Romance” last year, which received rave reviews and became the most-watched cable entertainment program of the day and week.
Alaina, who has just completed her second headlining tour, At the top of the world tour presented by Maurices with multiple sell-outs, also shared the stage with superstars including alan jackson, Blake Shelton, Carrie Underwood, Luke Bryan, Martina McBride and Jason Aldean. Alaina sold her very first headliner, that girl was meand performed on some of the world’s most prominent stages, including nationally televised performances on A Capitol Fourth by PBS, Dancing with the Stars, American IdolCBS reality series ‘Beyond the Edge’, TODAY, ABC’s Good Morning America, The Ellen Degeneres ShowTonight’s show featuring jimmy fallonJimmy Kimmel Live!, Macy’s Thanksgiving Day Parade, ABC’s CMA Fest specials, CMA and ACM Awards, Dallas Cowboys Thanksgiving Day halftime performance, MLB’s World Series national anthem (Game 5, 2021) aand more, including a performance at the White House for President Obama for a PBS special.
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