Sarnia guitar guru Cole Rolland took his music career in a new direction and released his first original single.
âIgniteâ was written and recorded by Rolland, who not only plays the guitar with his typical enthusiasm, but also steps out of his comfort zone to sing the lead vocals.
“I’m still the guitar guy but I really wanted to sing my own song, to add that to what I’m doing,” explains the former process operator who reached one million subscribers on YouTube in 2020. Its audience has since grown to 1.2 million with over 209 million views.
As The Journal first reported, Rolland quit his job at Nova Chemicals last year to devote himself full time to music, which so far involved releasing a YouTube video or two. very successful per month, mostly popular rock and pop covers.
But this year, during the pandemic, he wrote and sang his own songs and took singing lessons online.
It has been a frustrating year at some levels because he had hoped to travel, Rolland said. But COVID-19 restrictions also gave her time to hone her singing skills and record her first single.
âIt’s a big deal. I’ve been sitting on several songs, but this one suited me, âhe said.
“Ignite” is about finding the motivation to overcome adversity, a theme that just about anyone can relate to during a pandemic, Rolland said.
âIt’s about adapting and overcoming challenges, finding that spark that gets you through tough times.
After the US border opened, he traveled to Florida to shoot the video for his first original outing, working with a production company called Collective Films who created some stylish visual effects.
The video was shown at a pre-release party in Sarnia earlier this month on its 28e birthday.
âPeople who have seen the video consistently say it’s the best job I’ve done,â Rolland said. “And my girlfriend, who always tells me that bluntly, says it stands out.”
He recently received a 01 visa from the United States, issued to those with “extraordinary abilities” in the arts, sciences, athletics and business. This opens the door for Rolland to join his manager in Nashville in 2022 to continue his recording and songwriting career.
âEverything I have done is independent, unlabeled,â he said. âI’m impressed that things got to this level without one. It’s really rewarding to achieve something like this because these online singing lessons took a lot of effort.
âIgniteâ was released on December 10 on most platforms, including Spotify, YouTube Music, Apple, Amazon Prime Music, and SoundCloud.
Find Rolland’s work at colerolland.com, on Facebook @CRCanada, or on YouTube at www.youtube.com/colerolland.
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