Were you watching Singaporean diva Stefanie Sun on Douyin, or Mandopop icon Lo Tayu on WeChat on Friday night?
The answer depends on your age, your gender, your internet usage habits, but there’s no doubt that the two virtual concerts have been talking about you over the weekend.
Platforms calculated viewing results differently. Douyin calculated that Sun’s total event views were over 240 million as of 9:30 p.m. WeChat estimated that Lo’s show had attracted around 41 million viewers as of 11:50 p.m.
Just a week ago, legendary rapper Jay Chou broke a streaming record by attracting nearly 100 million views thanks to the broadcast of two former concerts on several different platforms.
“I’m not even a Jay Chou fan, but I listened to both of those concerts for a little while,” Joyce Zhang said. She has spent the past 59 days locked up with her husband, in-laws and two children.
“Some friends invited other people to join and watch together in our WeChat group, and it was nice to have interactions with people outside my family, even if it’s just virtual. At least, I know some of the songs, and it feels, temporarily, like I’m there with a lot of others.”
The lockdown has undoubtedly sparked huge interest in virtual concerts, where audiences try to regain a sense of community, and artists make up for canceled gigs.
A University of Oslo study published in “Frontiers in Psychology” in June 2021 said that “performers’ struggles to make up for canceled concerts were shared by audience members who were encouraged or forced to stay at home and social distancing.”
He examined the variables that produce social connection and feelings of togetherness in virtual concerts during the pandemic.
This may explain the first live concert boom during this year’s lockdown, when a live disco show went viral on March 31. This was when Pudong had already been in lockdown for four days and shortly before the city launched its phase II lockdown in Puxi.
More than 5 million people joined the disco dance online, and the comments section was filled with vegetable emojis, a sign of what was on everyone’s mind at the time – groceries.
“Put your cucumbers in place!” “Here are my carrots!” Such comments never before seen in live concerts filled the screen. The comments were certainly not seen by DJs, since it was a Chinese account specializing in broadcasting music festivals in Europe and America.
But feedback and interactions help performers, especially live virtually, according to Shanghai-based French DJ S.KIV.
“The comments really lift my spirits,” he told the Shanghai Daily. “When I first started doing virtual live, it was a bit awkward to do it all alone in my room, because usually I’ll be in a club with lots of people dancing to the music.
“When I started trying this a month after lockdown, I was thinking once a week, then twice a week, and look at me now, I’m doing it six times a week.”
The Nest’s resident DJ moved from Paris to Shanghai in 2014, shortly after seeing a show about Shanghai nightlife on French television. His plan was to check out the city’s nightlife before going to Hong Kong for a year or two. Instead, he stayed and performed at many clubs around town as resident or guest DJs, including UNICO, The Nest, The Cannery, the Cyclo, among others.
He was completely unprepared when the pandemic first hit in 2020, but decided to try a virtual DJ this year.
“Some audiences asked me if I would do something like this, and at first it was just an experiment, because I’m also unemployed, and the clubs will probably be the last to open,” he said. declared.
“Then you are encouraged by the comments from the public who have the exact same experience of locking as you, who say that you make us happy or that I like your music.
The DJ has also found his online audience a bit older than his usual young club dancers, which encourages him to try more varieties of music genres, including some that clubs don’t usually encourage DJs to.
“For that, I will probably continue with the virtual live, certainly with less frequency, even after everything opens up,” he concluded.