After introducing its Blend playlists last year, Spotify announced on Friday that it’s expanding the feature to include K-pop artists — and yes, that includes mega-popular boyband BTS.
Spotify’s Blend Playlists allow users to easily create shared playlists based on each user’s listening preferences. In March, the company released updates for the Music Discovery feature that include the ability to “mix” with up to 10 people or with musical artists. This new K-pop expansion is an example of that.
K-pop artists Blend include BTS, Stray Kids, ENHYPEN, TOMORROW X TOGETHER, Nmixx, and AB6IX. The feature will mix your favorite tracks with those from the aforementioned bands. Of course, it wouldn’t be a Spotify feature either if it didn’t include some data. After shuffling playlists, you may receive a “share map” that displays “taste match” scores identifying songs you have in common. The cards can then be shared on Instagram, Facebook, Snapchat or Twitter.
Part of the reason K-pop has become a global phenomenon in recent years is because the groups are incredibly active online. Idols are encouraged to interact with fans on various social media platforms, which in turn encourages parasocial relationships with fans. Spotify’s Blend feature fits right into this dynamic, as it makes it seem like you know something about a particular band or idol.
Whether the playlists generated by Spotify are relevant is another matter altogether. My BTS Blend playlist seems to suggest BTS and I would love to listen to a lot of Post Malone…and I’m fine.