The Jerry Garcia family partnered with YellowHeart to release a collection of limited edition digital artwork created by music legend Jerry Garcia

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2021-07-19

NEW YORK, July 19, 2021 / PRNewswire / – The Jerry Garcia Family announced today a exclusive three-part NFT collection in partnership with Yellow heart, the NFT marketplace for music, ticketing, and community tokens that accepts both crypto and credit card payments. The NFT collection centers around a fascinating series of digital artwork titled A Strange Little Place: The Digital Works of Jerry Garcia (1992-1995) with 20 digital artworks of music legend and visual artist. YellowHeart is also in partnership with the Rock & Roll Hall of Fame for an exclusive preview event on 5 August which will also be attended by members of the Garcia family. The event will preview a new exhibition showcasing Garcia’s digital works of art which opens to the public on August 6. Overview of the NFT collection here: https://youtu.be/h1DUvzTSa-o

An early adopter of digital art, Garcia’s collection offers an exciting glimpse into his passion and inspiration. Almost thirty years later, the creation of the NFT landscape provides the ideal platform for disseminating Garcia’s digital works. The overall characteristics of the collection 17 limited edition pieces of original digital artwork and three additional works that were found in the Garcia Archives in a file titled “The Last 48 Hours”. The three digital compositions include Jiom, the first piece found in the Garcia Archive file and dated Aug 7, 1995; the second room oops, dated Aug 8, 1995 and Garcia’s last known completed work of art; and the third piece ni kil after 9 hours, believed to be unfinished and never seen before.

My dad was a huge fan of computers and gadgets, something like blockchain would have really intrigued him,” mentionned Trixie garcia.As an artist, Jerry would appreciate the potential for freedom of artists … We are delighted to share these immersive landscapes and playful images. These early digital art creation tools allowed a visionary like my father to share scenes from his mind. He was telling stories in a new medium and it’s wonderful. Using computers and digital technology, musicians, writers and visual artists can take their work to the next level and share it on a global platform. We want to pay homage to art and technology. “

Yellow heart, founded by the blockchain innovator and leader Josh katz in 2017, is a leading NFT marketplace for music NFTs, tickets, community tokens and more. YellowHeart operates on an environmentally friendly Layer 2 blockchain, staying true to the company’s mission to be socially responsible and to create meaningful and impactful collections through a sustainable NFT strike system. YellowHeart can hit 8,500 NFT on Layer 2 using the same energy used to hit 1 NFT on Ethereum Layer 1, and it also uses solar power to power the NFT strike.

This exciting new NFT collection from YellowHeart offers Garcia fans a unique way to directly enjoy his art. As Garcia’s works were digitally created on his Apple computer, the ability to showcase his works across the latest revolutionary digital landscape is a fitting tribute to the artist and his works.

We are honored to be able to partner with the Garcia family to present the innovative digital works of Jerry Garcia. NFT technology is the perfect medium to showcase the digital art Jerry created on his computer 26 years ago. Jerry is a pioneer of so many artistic and musical forms that it makes perfect sense that he was also a pioneer of digital art years before NFTs.,” mentionned Josh katz, CEO and Founder of YellowHeart. “As a lifelong Grateful Dead and Jerry Garcia fan – and guitarist myself – it has always been a dream for me to be able to work with the Garcia family, and it was an absolute pleasure to collaborate with Trixie garcia and Marc Allan on this collection. I’m so excited to show the world these amazing digital works the way they were meant to be displayed and to provide Garcia fans with a truly unique and exclusive way to enjoy them that also pays homage to Garcia’s love for technology. digital.. “

the first part from the NFT collection will start on July 19 alongside a on sale for an exclusive preview event at 5 August at Rock & Roll Hall of Fame. “An Odd Little Place: The Digital Works of Jerry Garcia (1992-1995)”, which opens to the public August 6, in the presence of members of the Garcia family. Two NFT ticketing options will be available: five VIP – Vault Tour Experiences ($ 10,000) and 20 exclusive exhibition preview experiences ($ 2,500). The VIP – Vault Tour Experiences will grant pre-access for two to a private tour of the Rock & Roll Hall of Fame Vault and the Jerry Garcia exhibit. The exclusive exhibition preview experiences will provide pre-entry for two to the Jerry Garcia exhibit.

the second part of the collection will be unveiled on 1st of August, which would have been Garcia’s 79th birthday. Access to the purchase of 17 limited edition pieces in addition to the option to acquire digital frames for displaying artwork will be made available that day. A detailed list with prices will be available here: https://yh.io/

the third part will be a auction for final digital works created by Garcia. From 5 August at 3 p.m. ET/ noon (PST) and ending on August 7, the auction will offer the opportunity to own a 1 of 1 copy, each auctioned separately and delivered to the winners in digital frames:

  • Jiom
  • oops
  • ni kil after 9 hours

In recognition of the environmental impact of the NFT strike, the Garcia family will donate a portion of the auction proceeds to the Wilderness Society for their continued efforts in protecting our sacred forests and waters. In addition, contributions will be made to our friends at the Rex Foundation, who continue to inspire and provide grants to organizations that make a difference in their communities. And finally, we will donate to the First In Last Out festival and their respective beneficiaries, For Humanity and Sweet Relief, who are helping jobless teams and room staff affected by the pandemic.

For more information on the Jerry Garcia NFT collection:
https://yh.io/
https://www.youtube.com/jerrygarcia

About YellowHeart:
Founded in 2017 by a New York-based music blockchain innovator and leader Josh katz, YellowHeart is the premier NFT marketplace for music NFTs, tickets, community tokens and more, working with artists such as the kings of Leon, Maroon 5, Fire XXXTentacion, ZHU, Burnley FC, and more.

Sitting at the intersection of what happened to cryptocurrency and what is happening to art and ticketing, YellowHeart takes the power of blockchain to disrupt the norms of ticket sales and art by creating an asset class that recognizes that buyers need a mechanism to irrevocably trace the provenance of a tradable item, and creators should be paid a portion of any future profits from trading the work they ‘they created.

About Jerry Garcia:
Jerry Garcia, “The Artist Who Played Music” (1942-1995), created an unprecedented legacy in the American landscape, most notably in his role as founding member, singer, songwriter and lead guitarist of the Grateful Dead. During his 30-year career traveling the world, Garcia has never left out his guitar and a sketchbook. During his teenage years, perfecting his practice as a guitarist, Jerry studied his other love, the visual arts, at the California School of Fine Arts (now known as San Francisco Art Institute). Unmistakably dedicated to the pursuit of music and art, Garcia continues to inspire future generations through the body of works he left behind and his creative spirit.

About the Rock & Roll Hall of Fame:
Rock connects us. Our mission is clear: engage, teach and inspire through the power of rock & roll. We share stories of people, events and songs that shape our world through digital content, innovative exhibits, live music and engaging programming. We all value by embracing talents, perspectives and experiences. We intentionally foster a diverse and equitable environment that encourages creativity and innovation by valuing, empowering and respecting all people. Diversity, equity and inclusion are more than just politics. It supports our mission and defines our future. Join the millions of people who love it as much as you do. Discover us live or online – Visit rockhall.com or follow Rock Hall on Facebook (@rockandrollhalloffame), Twitter (@rockhall), Instagram (@rockhall) and YouTube (youtube.com/rockhall). Long live rock!

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SOURCE HeartYellow