Twenty-Nine Palms President Responds to Goldenvoice Trial

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Mission Indians’ Twenty-Nine Palms are responding to a December trademark infringement lawsuit by the Coachella Valley Music and Arts Festival against Live Nation Entertainment.

A judge has granted Los Angeles promoter Goldenvoice and parent company AEG, the organizers of the Coachella Valley Music & Arts Festival, a temporary injunction against the advertisers of a New Years event, “Coachella Day One 22,” produced by the Twenty-Nine Palms Band of Mission Indians and announced on Live Nation’s Ticketmaster platform.

Although they are not named in the lawsuit, the president of the Twenty-Nine Palms Band of Mission Indians, Darrell Mike, called the lawsuit a “direct attack on us and the region,” and said that the event was intended as a “free thank you” to the community and an attempt to bring people together to celebrate the New Year.

Coachella Crossroads Hosted a fireworks display at 29 Spotlight Casino, inviting countless families and friends to watch the fireworks.  With some entertainment and games until July 3, 2021.

“AEG and Goldenvoice have taken ‘ownership’ of a name via trademark rights to an area they fully believe they have ‘founded’, even though their event is not held in Coachella, Calif., But rather in Indio, California, ”Mike said.

Mike added that the vendors who work with the tribe at the New Years Eve concert are “threatened” with being removed by future AEG and Goldenvoice events, and while they have no obligation to do so, they remove “Coachella” from their event title from online sales and marketing materials.

“We hope that we can move away from this question, so that DayOne22 at Coachella Crossroads, Coachella, Calif., Can be celebrated in the spirit for which it was created,” said Mike.

The live music event is hosted by the Coachella Crossroads tribal outdoor event venue, which is located adjacent to the Spotlight 29 Casino in Coachella. The tribe announced in October that their next event will feature performances by former basketball player Shaquille O’Neal (now known as DJ Diesel), rapper E-40 and DJ and rapper Getter.

Paul Tollett, CEO and President of Goldenvoice speaks at the Renaissance Palm Springs Hotel in Palm Springs, California on June 5, 2014

Plaintiffs, including Goldenvoice, the concert promoter behind Coachella, allege in lawsuit in Los Angeles federal court that Twenty-Nine Palms, operating as Coachella Crossroads, “intentionally negotiates the goodwill” of the annual festival of Coachella, possibly causing ‘consumer confusion and false association’ with the original event.

They add that the Coachella Crossroads tribe and venue, collectively known as Twenty-Nine Palms, are not named as defendants in the lawsuit because they have both asserted through their attorney that they are entitled to sovereign immunity. and could not be prosecuted. Lawyers for the music festival have said Twenty-Nine Palms may be added as a defendant at a later date.

The lawsuit argues that “Twenty-Nine Palms went to great lengths to imitate” the Complainants’ Coachella and associated trademarks.

“Despite repeated requests from the plaintiffs, Twenty-Nine Palms has refused to adopt its own distinctive event name or its name and place marks,” the lawsuit said.

President Darrell Mike, center left, and Indio board member Glenn Miller, center right, pose in front of three new mobile homes that the Twenty-Nine Palms Mission Band purchased on September 3 2021.

The plaintiffs added that they have no objection to the tribe holding its own festival or holding events at its venue, but having to adopt and use an event name, place name and brand. which avoid the possibility of confusion for consumers.

Coachella Crossroads hosted a Toby Keith show last May, making it one of the first high profile concerts announced in the region since the start of the pandemic. The site was also the site of several soccer tournaments in 2020, according to online reviews.

Meanwhile, the Coachella Music Festival has been continuously postponed since 2019 due to COVID-19. After a two-year hiatus, the 2022 edition of Coachella is scheduled for April 15-17 and 22-24.

A previous report from City News Service and Desert Sun reporter Amanda Ulrich was used in this report.

Desert Sun reporter Brian Blueskye covers the arts and entertainment. He can be reached at [email protected] or on Twitter at @bblueskye. Support local news, subscribe to The Desert Sun.


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